Creative Director of Bang Olufsen and freelance industrial designer Johannes Torpe opened SCAD Style 2015 by energetically telling his audience how intuition has influenced his practices as a designer. Torpe works on projects across the world that range from designing cupcakes to designing complete store layouts for Bang Olufsen. Torpe stresses the importance of designing holistically, establishing relationships and following your intuition throughout your artistic career. He began by telling us about his background in the industry:
One of Torpe’s first major projects was NASA nightclub in Copenhagen. He established his aesthetic as clean, white and modern. It became evident after that endeavor that he would focus on designing an experience for his clients. His popularity skyrocketed after his name had been released to the world’s most elite class; Torpe moved to designing villas in China, cupcake stores, and the redesign of Bang Olufsen stores across the world. The redesign of Bang Olufsen’s retail stores required working with a large team comprised of engineers, designers, architects and businessmen and their product reflected his goal: a luxurious experience.
Torpe’s work is impressive, but his insight even more so. He speaks about how much he values music and travel; he encouraged each of us to travel the world and observe life’s beauty. Torpe’s designs reflect how he aims to design beautiful products with a purpose that challenge the world’s creativity. Torpe invents products that are “domesticated,” or things that fit beautifully and belong within their environment. He shares his theories about how he sees the future of retail being about an interactive experience. Torpe designs based on how he feels in the core of his stomach; his intuition guides his decision making in the design process and he always yields a great result. He inspires his audience of young designers to “use all of your senses to create something extraordinary.”
Torpe is an enthusiastic, passionate man who inspires all young creatives. He has no defined goals for the near future, but he believes that life will decide what he designs next; “Maybe I will meet my next adventure on my plane ride to Milan tomorrow, the opportunities are endless.”